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Word: fad (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...discussions of it. No sermon topic was more popular; pulpits rang with denunciations from righteous clergymen. Today, one of the chief apostles of the movement, Thomas Altizer, is quietly teaching English on Long Island. The journals and sermons have turned to other themes. Was it just a passing theological fad? A small idea blown out of proportion by pulpit and press? Or a real cri de coeur, saying something valid not only about 20th century man but perhaps about God as well...

Author: /time Magazine | Title: Theology: Is God Is Dead Dead? | 5/2/1969 | See Source »

...called sock-hop in the dining room. Fernando Gonzalez, scholar-athlete, will provide a lengthy tape of oldies but very goodies for a dance. Ray Orbison and countless other stars will emerge from the tape, and this one's guaranteed to blow everyone's mind. This could start a fad...

Author: By Bennett H. Beach, | Title: On Spring Weekends and Beer | 5/1/1969 | See Source »

Ever since Hair made nudes a commercial fad, one sexual taboo after another has been shattered. The logical end was Che!, which promised copulation onstage. It does not happen. The actors fake it. The uninhibited cast has reached the pitch of passion in rehearsals, but performances before an audience obviously constrict the actors. Even so, what does happen would fill an animated sex manual. Conjecture one hour and forty minutes during which each orifice and organ of the male and female body is employed in all possible combinations...

Author: /time Magazine | Title: New Plays: Faking It | 4/4/1969 | See Source »

...bids for seeming extra-curricularly exotic have deluged the colleges with alleged harpsichord builders, guinea-pig breeders, inventors of electronic nutcrackers, boy falconers, girls with pet iguanas, adolescent TV producers and fund-raisers for Biafra. One boy wrote starkly, "I have seared the streets," a sign of the new fad for ghetto toil, which is edging out mental-hospital work as an earnest of social conscience. On the other hand, artistic achievement still earns points. To that end, one Emory applicant used a particularly impressive approach: he sent an anthology of his poetry, urgently requesting its return because the only...

Author: /time Magazine | Title: Colleges: How to Be Interesting | 3/28/1969 | See Source »

...astrology just a fad, and a rather absurd one at that? Certainly. But it is also something more. The numbers of Americans who have found astrology fun, or fascinating, or campy, or worthy of serious study, or a source of substitute faith, have turned the fad into a phenomenon. Astrologers insist that since their art is actually a science, its renascence was foreordained. The world, they contend, is just entering the Aquarian Age. The movement of the vernal equinox westward at the rate of about 50 seconds a year is bringing it from 2,000 years in the zodiac...

Author: /time Magazine | Title: Modern Living: Astrology: Fad and Phenomenon | 3/21/1969 | See Source »

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