Word: fad
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Dates: during 1960-1969
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...politics and society. In a way we are like Negroes, who have a long record of oppression and misunderstanding, and we feel akin to them." The Softies. Toymaker Suda, who would like to know how to do it again, has also tried to get at the reason behind the fad by tape-recording interviews with hundreds of customers waiting to buy dakkochans. The replies are sociologically disappointing. Some teen-agers say they are buying a dakkochan because their friends have bought dakkochans. The vast majority, however, reply with one or another variant of "It's so cute and lovable...
Regimen's Andre is currently riding the crest of another new fad of his own creation : Man-Tan, a colorless lotion costing $3 for a four-ounce bottle that by means of a chemical reaction on skin changes the color to a yellow or a reddish brown, withstands repeated washing. Andre worked for years on a Man-Tan formula, writing herb gardens all over the world for ideas. He claims he finally found the answer in a 1920s medical journal describing experiments with dihydroxyacetone, a chemical that doctors once used in the treatment of diabetes. The article noted that...
During the '30s, running a frankfurter concession, Parker beat the foot-long hot-dog fad by using foot-long buns, sticking a bit of frank into each end, and filling up the middle with onions. When the suckers howled, he pointed to little chunks of hot dog previously arranged on the ground, said: "You dropped your meat, son, now just move along." Later, as a carny pressagent, he got interested in singers, profitably managed Gene Austin, Hank Snow and Eddie Arnold before he found the boy with the coin in the groin...
...Poodle" Byng, ''Apollo" Raikes, and the gorgeous Count D'Orsay followed or improved upon Brummell's styles; collars, stiff with whalebone, rose above the ears, cravats required pounds of starch, and coats became bosomy with padding. French aristocrats, in a wave of Anglophilia, embraced the fad-although, the author notes, they confused the thin-wristed dandy with his county cousin, the fox-hunting buck...