Word: fad
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Dates: during 1960-1969
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...scene, and the show at the Frumkin Gallery reflects his conclusions. Wiley finds himself impressed with "how important art is here, how it fits into New York culture." At the same time, he is irked by its high seriousness and the pretentious critical debates that rage about each new fad. "I'm both for and against the New York art scene," says Wiley. "The thing is to deal with the purities and the impurities as you find them...
Wall Posters. Randell makes money through a network of 581 part-time campus representatives, who earn up to $4,000 a year distributing samples, doing market research and peddling fad items. Last year, for example, they sold 55,000 paper dresses in 27 days for Mars Manufacturing Co., topped that by selling 100,000 personality and psychedelic wall posters (at $1 each). At a higher level, the company sold 105,000 youth air-fare identification cards for American Airlines-and kept $2 of the $3 price of each card for its effort. To help manufacturers boost sales of everyday products...
Placards proclaiming such slogans as "Che Is Alive" dot anti-Viet Nam and other student protest demonstrations, and portraits of Che have been carried in practically every student riot in Europe this spring. Guevara-style beards have become a fad around Milan, and students in Florence have adopted Che's dark blue Basque beret as a trademark. Handkerchiefs, sweatshirts and blouses decorated with his shaggy countenance are popular in half a dozen countries. French schoolgirls hang his photo in their boudoirs alongside those of movie idols, and students at the London School of Economics now greet each other with...
...familiar acquaintance, or even a friend, few can cozy up to Hans Werner Henze's heroes and heroines. In The Young Lord, the hero turns out to be an extremely well-trained monkey, and the moral of the tale seems to be that the modern world is so fad-conscious that people will imitate practically anyone with a social passport, even if he is an ape in disguise. It might sound like comedy, but the work is filled with bitter misery. Henze has said: "This music fashions, out of itself, its own new dwellings from which it will emerge...
From yesterday's fad, the cult of physical fitness has developed into a national middle-aged obsession. Its manifestations are everywhere. Through numberless public parks, in every sort of weather, straggle the beflanneled registrants of Run for Your Life programs, jogging up to five miles a day, sometimes at the very respectable rate of seven minutes per mile. In thousands of gyms, yoga and dance studios, reducing emporiums and downtown athletic clubs, an uncomputed and possibly unprecedented tonnage of soft and mature flesh jiggles, bends, hops, kicks, creaks and groans. Washington's Governor Dan Evans organized...