Word: fad
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Dates: during 1960-1969
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Since then, pop art has faded as a fad, but the two artists are far from dead; instead, each has emerged with a distinctive style, a commanding personality and a loyal following...
...Simmons and Publisher Leonard Mogel have provided 50% of the financing; seven of their Wall Street friends have put up the other half. If Cheetah does not make it, however, Simmons has a more conventional iron in the fire. This month he brings out a magazine devoted to a fad that will doubtless never die: Weight-Watchers...
...Fad drinks generally provide a clue to the changing public palate, and today's In concoctions indicate a trend toward blandness: the Dirty Mother (brandy and Kahlua, a liqueur that tastes like sweetened coffee), the Half-and-Half (half Scotch and half milk or cream), the My Diane (gin and cordials with orange juice and coconut milk) and such relatively innocuous favorites as Dubonnet on the rocks and Campari and soda. Today a bar must carry 50% more brands and be prepared to make a 100% greater assortment of drinks than ten years...
Despite recessions in several countries, Lego's holiday sales on the Continent were running up to 20% ahead of last year's pace. What makes that perform ance all the more impressive is the fact that Lego thrives in the fad-ridden toy industry with just one main product line: construction kits consisting of interlocking, precision-molded plastic blocks that can be fashioned into almost any shape or mosaiclike pattern...
Nothing is deader than yesteryear's fad, or so at least moan merchants who have been stuck with unsalable stocks of Yo-yos, Davy Crockett hats and Batman costumes. Until six weeks ago, the same could have been said of Hula Hoops, which in a profitable six months in 1958 racked up worldwide sales of 70 million. But Wham-O Manufacturing Corp., which started the first craze, had a hunch that hoops were good for another twirl. The novelty that was needed was noise. So Wham-O put half-a-dozen ¼-in.-diameter ball bearings inside each hollow...