Word: fad
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Dates: during 1960-1969
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Only last year, many sociologists and psychiatrists dismissed the hippie hegira with a verbal flick of the wrist. The use of mind-changing drugs such as LSD, said National Institute of Mental Health Director Stanley Yolles in 1966, was a fad, "like goldfish swallowing." City officials blandly waited for the hippies to go away; indeed, a year ago they had established scarcely half a dozen inchoate colonies...
...hybrid electric sitar and an electric bazouki, both designed for the Dan-electro Corp. by Guitarist Vincent Bell and clearly aimed at capitalizing on the Indian music fad that is sweeping across the U.S. pop scene. Bell's sitar is really an ordinary six-string guitar with a special bridge and a set of twelve sympathetically vibrating strings to reproduce the sitar's characteristic "buzzy" sound and echoing overtones; the instrument can also be fingered and chorded just like a guitar...
ELECTRIC COMIC BOOK (Mercury). The fad for psychedelic music has mushroomed to enormous proportions and now even includes jokes on itself by goofy groups like the Blues Magoos, who got in their first big licks with Psychedelic Lollipop. The five Magoos like to think that their kaleidoscopic screens of sound resemble a traffic jam in Times Square; they should be so lyrical...
...statements are among the entries in a graffiti contest we have just conducted in the cause of general amusement and TIME promotion. Of course, graffiti (from the Italian, meaning scratching or scribbling) have been seen on walls since antiquity, forming an enduring kind of subliterature. Recently they became a fad, appearing on lapel buttons, car stickers and on almost any available surface, including (as we found) TIME advertising posters...
...Without a converter that costs $50, the longer size does not fit into 900 000 vending machines, from which 17% of all cigarettes are sold. Vending-machine owners so far are not eager to spend on conversions until they are certain the 100s are not a fast-burning fad...