Word: fad
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Dates: during 1970-1979
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Hillier's remarkable weight loss is the result not of some new dieting fad but of the oldest, surest and quickest way to get rid of excess fat: fasting. Along with others afflicted with severe obesity, he had enrolled in a pioneering fasting clinic at Cleveland's Mount Sinai Hospital. Except for a powdery mix of mainly alanine (an amino acid) and glucose that is taken with water or diet drinks, patients at the clinic eat nothing whatsoever for weeks and months at a time, starving off their pounds...
...board game in 1971, his father, a Shakespearean scholar, duly noted that the appeal of the game was based on a series of "dramatic reversals." Perhaps, he suggested, it should be called Othello. Today Othello is a national pastime played by some 25 million Japanese-and a full-blown fad replete with towels, tie clasps, and key chains, all emblazoned with the distinctive Othello emblem. Spearheaded by Fumio Fujita, 27, a barber from outside Tokyo and the game's reigning champion, Othello has invaded England...
...Greed. This kind of self-absorption has stirred research into narcissism. The emphasis on it in psychoanalysis, says Donald Kaplan, "is partly an intellectual fad, partly a response to the kind of patients we started to get in the mid-'60s-people in constant pursuit of new experiences to make their sense of self more palpable and acquit themselves of being less than their neighbors." Psychoanalyst Hendin agrees: "When I grew up, there was a greed for material things; now it's a very egocentric greed for experience." Today, says Hendin, "the culture has made caring seem like...
...epidemic more than 5,000 people caught the disease and 844 of them died, whereas there were only six deaths among the 286 who had been inoculated. That was the first large-scale proof that inoculation was effective. As the treatment gained adherents, it became almost a fad. Fashionable ladies in Paris wore bonnets with spotted ribbons (to simulate the pox). Empress Catherine of Russia summoned an English doctor to inoculate her and her courtiers (for which she paid him a fee of ?10,000 plus ?2,000 for expenses, an annuity of ?500 for life, and a barony...
...fad came to London from Paris, where, as Horace Walpole says, "they walk about the streets in the rain with umbrellas to avoid putting on their hats." So whenever London coachmen see anyone using the device, they are apt to crack their whips and shout, "Frenchman!" Or sometimes, more elaborately, "Rain beau...