Word: fad
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Dates: during 1970-1979
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Remember Mickey Rivers running around doling out cheap shots like they were the latest fad or Carl Yastrzemski turning the clock back a few years or Jim (Goldfish) Hunter throwing a three hitter...
...17th novel, Author Peter De Vries, 56, again shows that he is more than a match for the absurdities of modern life. Give him the latest fad, the most flaccidly permissive excuse for current thought, and he will top it nearly every time. With-it Protestantism? De Vries offers a minister who does impressions of movie stars from the pulpit and later throws a brunch at the "Après Church." The new amorality? He comes up with a mother who boasts that her unmarried daughter is having "one of those no-fault pregnancies." The macho style in Washington politics...
...good news is that the happy-talk news fad is waning; many stations are cutting back on their corn. "It's only a style, and styles go out of style," says Sam Zelman, whose ABC station in Washington has recently hired a respected ' network reporter, David Schoumacher, as anchor man. But the bad news is that some stations have replaced happy talk with unhappy talk, tabloid-style, producing a constant trafficking in emotions, like closeups of people in pain being lifted into ambulances. This nightly distorted accumulation of police-beat misfortunes makes any city look like a disaster...
DePriest has spent the last year lobbying to get the ban on MIT's ROTC program lifted. The anti-ROTC mood of the '60's was just a fad that's died away, he says. There has always been a military, and it is likely to remain, he adds...
...manufacturers got a technological lead, using miniaturization techniques largely developed for the space program, and began mass production that sent prices tumbling. Texas Instruments recently announced that it will market a digital watch for $20. Swiss watchmakers had held back, believing digital timepieces would be only a fad...