Word: fad
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Dates: during 1970-1979
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...growing zest for growing things got its biggest boost in 1974 from the recession, climbing food prices and the stay-at-home gasoline shortage. But the continuing splurge in backyard plots and apartment window boxes this spring proves that the back-to-the-soil trend is no mere fad. The U.S. Department of Agriculture estimates that this summer, for the first time since the flourishing victory gardens of World War II, a majority of American households-some 37 million, or 51%-will be tending some kind of vegetable garden...
...special Ice Box line that includes such cool, hot sellers as premixed Chocolate Sombreros (creme de cacao with a dairy base), and a Chocolate Chaser (creme de cacao and eggnog). Glenmore Distilleries in Louisville calls its creamy spirits Snowshakes. Chicago's Consolidated Distilled Products is milking the new fad by marketing Aberdeen Cows, which come in unusual flavors such as coconut and walnut. Prices range from about $2.50 to $4 a fifth...
...Saturday night brings out the amateurs," my friend Morgan explained. I laugh, trying to envision Ted Mack among this sleek-satined, strobe-lighted decor. "Let's face it--disco clubs were a fad. They peaked maybe ten months ago. It was all over about three months ago." We are sitting in a small anteroom towards the front of the club where they serve a limited menu of hot foot. No one is here to eat and all the high-backed bamboo chairs are empty. A young couple, the man in aqua double knits and the woman in a gay flowered...
...conservative decor, usually pale shades of pink that blend with her complexion. Popular nail orders are for half-moons, hearts, houses, bumblebees, ladybugs and lilies. One Revlonutionary in Los Angeles celebrates Bicentennial themes; other tastes range from pets to presidential preferences. At Mr. Michaels, a Manhattan manicurist, a new fad is to have each finger painted a different color...
...chairman," which is composed of three, four or even five top officers who share responsibility for running the company and transform the old method of solitary decision making into a kind of group think. Last week the idea began to take on the dimensions of a full-blown fad when two corporate giants-Trans World Airlines and Sears, Roebuck & Co.-adopted the arrangement on successive days...