Word: fad
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Dates: during 1970-1979
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...only old television shows but a number of antique radio serials, such as The Lone Ranger and The Green Hornet, also command fervent fad followings. In the new discotheques springing up round the country, hit tunes from the '40s and '50s are the dominant sound, and there's a whole new Tarzan vogue (see following story...
...Europe as a trendy "new 'consumer good' in the theological market." But those who espouse it so far do not seem to be faddists, and they do not expect instant change. If anything, liberation theology may well be just too demanding to become a fad. Said one Detroit participant, Beverly Harrison, a professor of social ethics at Manhattan's Union Theological Seminary: "The liberal in me wants a different world, but the liberal in me also wants that world without changing myself, and without pain." This common, human contradiction, as much as some oppressive system...
...devotees call it, claims a fast-growing following among suburban housewives, businessmen, athletes and even retirees. The number of active TM practitioners has jumped from about 250,000 two years ago to more than 575,000 at present. Now TM has achieved indisputable certification as a full-blown nationwide fad: not one but two books extolling the movement are high up on the bestseller lists...
...nightly in order to "close" facial pores and shrink those age-betraying bags under the eyes. "It gives you a dewy look," says Ellen Bennett, who runs a custom wig salon. But Daniel Eastman, a leading Beverly Hills skin-care specialist, protests that it is an "outrageous" fad, and a number of dermatologists back him up. Some doctors explain that Preparation H works on the face by slightly irritating the skin, thus causing enough swelling to minimize small wrinkles; continued use, they warn, may accelerate skin aging by causing inflammation and scaling. American Home Products Corp., which produces Preparation...
...like Hitchcock's side-wrapped, hip-length "Tibetan" jacket can be worn year-round. Moreover, the less extreme Chinese fashions seem unlikely to go out of style. The look, says Joan Sibley, of Sibley & Coffee, a Manhattan design firm, "is elegant and classic. It is not really a fad...