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Word: fad (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

University of Connecticut Sociologist Duane Denfeld, whose recent work focuses on psychological damage suffered by many swingers, suggests that the early, rosy reports on swinging may have owed something to many of the original researchers, who were missionary swingers themselves. Some areas, which got the fad late, still report increased activity. "In Atlanta," Sex Counselor Martin Rosenman says of his home town, "swinging is growing. Everywhere else, it's dying...

Author: /time Magazine | Title: The Sexes: Avant-Garde Retreat? | 11/25/1974 | See Source »

...miracles" began long before the 20th century and the Chinese, who read about the acupuncture fad in the United States, view it as just another Western oddity. Acupuncture, they say, has been practiced for over 5000 years with success so how can anyone doubt its efficacy...

Author: By Sydney P. Freedberg, | Title: Acupuncture: Is the West Ready For It? | 9/30/1974 | See Source »

...passing fad? Not according to the Gimbels chain (67 stores), whose main Manhattan store sells more than 1,000 imprints a week. The chain, says one executive, will stay with the T "forever...

Author: /time Magazine | Title: Modern Living: The American T Party | 9/16/1974 | See Source »

...Passing Fad. Why the vogue for underwear turned outer? For one thing, Ts are relatively cheap (ranging from $3.25 to a top of $14.95); they also eliminate ties and the button crunching of laundries. And as Eloise Laws, 28, a black show-biz beauty shopping on Long Island, put it, "I chose the design, the color, the style. I feel like I created this one myself...

Author: /time Magazine | Title: Modern Living: The American T Party | 9/16/1974 | See Source »

...grumpily, "such exclusive addictions to dream, mystery, mysticism, symbolism and the undefined." Under the circumstances it seems ironically right that three-quarters of a century after he died of stomach cancer in Paris, Moreau should now be having his first American retrospective in that breeding pool of every psychic fad, Southern California. Composed of 88 oils, water-colors and drawings, it has been assembled by Art Historian Julius Kaplan for the Los Angeles County Museum...

Author: /time Magazine | Title: Art: Gustave Moreau | 8/19/1974 | See Source »

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