Word: fad
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Dates: during 1970-1979
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...uncharted course," Wolfman admits. "Feminism may be a fad, and everyone will get bored with it, and the Trustees will say, 'Give it up.' But they've taken 100 years to build Radcliffe up, and that's not likely...
...phenomenon is still a fledgling fad elsewhere. In Boston and Atlanta, many department store buyers have adopted a wait-and-see attitude and are limiting supply. "They're really horrible," says one Boston department store manager, "and normally things that don't look good don't last." Body-conscious Californians have yet to be seduced by the latest fashion invasion. Explains one 40-year-old sylph: "I worked really hard to stay looking good, and I'm not going to cover it up with baggies." The jeans have been well received among Chicago high schoolers...
...Keppler, director of financial aid at Smith, says the large number of absences caused some temporary confusion, but the college compensated by bringing in a larger freshman class. This year, the percentage of students abroad has returned to normal. Keppler believes the sudden increase was part of a fad, not a long-term trend...
...fail to understand why every fad, like the playing of portable radios in public [July 23], must be scrutinized under a microscope to determine how many of a given ethnic group participate and why. "Box toting" is as much a craze as goldfish swallowing and marathon contests. This, as the others, will pass...
...flew through the window of the Charlesbank Trust Co. But to von Schmidt, the Cambridge folk scene survived the flames and cultural demolition which devoured "the moment" at the end of the '60s. The Cambridge folk scene, he asserts, is a part of American musical history--not as a fad, but as a unique, valid and genuine musical "scene...