Word: fad
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Dates: during 1970-1979
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There's a new game fad making its mark in the Harvard Square shops this fall. It's called the Derek Bok Play-Dough kit, and it features a semester's worth of putty which can be molded into any position...
Such gatherings are not large compared with the major rock festivals, but they indicate that the Jesus movement, unlike many aspects of the youth counterculture, has survived the fad phase and is settling down for the long haul. Says Christine Clausen, 22, a Californian who is now evangelizing in Germany: "The trippers, the bandwagon jumpers, the people who were just looking for another high have left...
...contributing to the present revival. The bow boom received most of its energy from the Gatsby-look promotion that began some months ago-the whole cardigan sweater, floppy flannel pants, '20s thing (TIME, March 26). But instead of fizzling the way the women's bow tie fad did, bows for men became bigger this summer-in design as well as sales...
...admit semi-defeat. I can see only one benefit from these bird droppings, and that is a new fad I suppose to start right now. We merely add Seagull to the end of anyone's name whom we distrust. Try, John W. Dean Seagull III, or Senator Edward M. Kennedy Seagull '54 (D-Mass.), or even Erich Segal Seagull. Children understand...
...disparity between the numbers attending the sessions on China (161) and on black-fiction and film (35), underscores a notorious feature of A.C., the thin line between 'interest' and 'fad.' Four years ago, when black-fiction was "in", one could have expected droves of chic radicals enrolling in a five-day seminar catchily titled, Black Rage, from Little Rock to Black Panthers. Today only a handful of devotees remain, like Jeremiah Sheehy who believes that "black fiction is more relevant to my life than China." For many, then, A.C. may represent a sophisticated 'prep school' for cocktail circuits. That many...