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Word: fad (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...things are more fashionable among the fad-conscious today than the dietary approach to health. The Food and Drug Administration has found that one out of every five Americans believes that illness can be avoided if only they gulp enough vitamins and mineral supplements or give up processed breakfast foods for cereals made from organically grown nuts and wheat grains. Americans spend $320 million a year on vitamin pills alone, additional millions on so-called "organic" or "health" foods. Last week crowds of the faithful and their suppliers gathered at New York's Madison Square Garden for a nutritional...

Author: /time Magazine | Title: Medicine: Health and Hucksterism | 10/23/1972 | See Source »

Shostakovich also indulges in the voguish fad of musical collage in which a new work is created partly by grafting together chunks of other composers' music. The first movement had barely begun last week when, to the chuckles of the audience, out trumpeted the clarion call from Rossini's William Tell Overture (the Lone Ranger's theme in bygone days). In the lugubrious second movement came some wintry wood wind chords right out of Debussy's Jeux...

Author: /time Magazine | Title: Music: Shostakovich's Enigma | 10/16/1972 | See Source »

...Chicagoan saw -and what more and more drivers and pedestrians across the U.S. are encountering-is a VW equipped with a fiberglass hood that bears a startling resemblance to the elegant Rolls-Royce front. It is the latest-and most eye-catching -manifestation of the doll-up-the-Bug fad that has produced a dizzying variety of conversions over the years since the Beetles first appeared...

Author: /time Magazine | Title: Modern Living: The Elegant Bug | 10/9/1972 | See Source »

...writing inconsistencies in thought between work's were fewer Today it's a rare thing indeed to find a good novelist who is consistent in his thought. Those few who can begin well with a first novel soon fade into mediocrity. Even those who write several good novels fad to remain faithful to their former selves. This inconstancy may be the result of literary commercialism--a system whereby an author is paid for books before they're written. But whatever the cause, it has left us to judge the novelist not by one work alone, but by what the French...

Author: By Gregory F. Lawless, | Title: Visions of the Past | 9/27/1972 | See Source »

...however, only nudity has reached epidemic proportions. The monokini, which first appeared in St.-Tropez two years ago has spread this year to the beaches of tonier Antibes, Juan-les-Pins and Sardinia. By now the fad has become so familiar that Le Figaro's food critic has commented that "a breast leaning into a local salad is as removed from sexuality as a nose, an ear or a heel bone...

Author: /time Magazine | Title: EUROPE: The Naked and the Med | 8/28/1972 | See Source »

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