Word: fad
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Dates: during 1970-1979
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...Fad diets, the experts feel, have only temporary effect, and some can be medically unsafe. Drugs that dull the appetite, like amphetamines, help certain people for a while, and some doctors prescribe drugs in conjunction with diets. But no one considers pills a long-term answer because of side effects and the chance of addiction. Many extremely obese people eat heavily because of emotional problems. For these patients, psychotherapy can provide clues about the basic causes of the trouble and sometimes helps ease the anguish of kicking gluttony. The key element is usually motivation. Group sessions on the style...
Whenever a joke fad becomes entrenched, the small Los Angeles publishing house of Price/Stern/Sloan issues a slender paperback containing a sampling of the humor. Thus, in 1953, the firm published Droodles, a collection of simple line drawings with funny captions; in 1963 it put together The Elephant Book, offering the then-popular elephant jokes. Now, at least by Price/ Stern/Sloan standards, another kind of joke has made the grade. The company has just published The Good News, Bad News Book...
...Porter fad, like all good things, will come to an end in a while. Some other neglected songwriter, performer, or film star will replace him ast he culture hero of the hour. But, while he is around, enjoy...
...SOMEONE who used to be Dean Acheson's roommate, Cole Porter has come a long way. In the Grand tradition of hula hoops, the Twist, and Batman, he has become a raging American fad, and, although the Porter fad will probably wear out its welcome with the great American populace as quickly as its predecessors, we may as well drink the wine while we have it, Nunc est bibendum...
...Grinspoon said, "the Commission's view that marihuana is a fad strikes me as more an expression of wishful thinking than empirical reality...