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Word: fad (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...realize that drugs aren't real. They thought it was a shortcut to the spiritual. But the 18-and 19-year-olds are turning back. They put themselves into preparing food now." Even some of those who have remained on drugs have been influenced by the organic-food fad. They make it a point to use only those drugs that grow naturally -like marijuana, mescaline or peyote -and avoid LSD, amphetamines and other manufactured products...

Author: /time Magazine | Title: Modern Living: The Kosher of the Counterculture | 11/16/1970 | See Source »

Youth's Disaffection. The dangers are real. But the human potentials movement cannot be dismissed as a passing fad. "There is increasing concern for the humanization of organizations," says Dr. Vladimir Dupre, executive director of N.T.L., "an increasing desire by people to feel more connected with each other, to act on their own environment rather than feeling acted upon...

Author: /time Magazine | Title: Behavior: Human Potential: The Revolution in Feeling | 11/9/1970 | See Source »

...Newport. The fad seems to have blossomed on the West Coast, in Los Angeles and San Francisco, and has reached its full glory along Berkeley's Telegraph Avenue, the Fifth Avenue of the counterculture. There the variety is dazzling, further enhanced by the almost universal adoption of the braless look. Manhattan's lively East Village is another showcase for the undershirt underground, but the shirts are no longer the exclusive property of the kids. In the swank summer resorts of East Hampton, Southampton and Stonington, Captain America shirts are showing up. At the America's Cup races...

Author: /time Magazine | Title: Modern Living: The Breakout of the Undershirt | 9/7/1970 | See Source »

...February, reports that grosses jumped from $26,000 in March to a healthy $150,000 in July. She expects total 1970 sales of more than $5,000,000, not bad for items that retail for $6 to $12-and in some versions are much less than that. The fad obviously has a way to go. No one has yet produced a model emblazoned with a teabag-obviously the most appropriate T shirt of them...

Author: /time Magazine | Title: Modern Living: The Breakout of the Undershirt | 9/7/1970 | See Source »

...apathy in cleaning up our environment here? Aren't the so-called urban blight, the housing non-conditions, the racial disorders and poverty in America just as murderous as the war in Viet Nam? Come on! It's time we stopped throwing each issue around like a fad, soon leaving it in favor of another...

Author: /time Magazine | Title: Letters: Aug. 24, 1970 | 8/24/1970 | See Source »

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