Word: fad
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Dates: during 1970-1979
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...never-ending scramble for a rapid dollar, Wall Street speculators can be moved to frenzy by the vaguest rumor. Their response to every economic fad and fancy is almost a conditioned reflex. In the uranium boom that followed World War II, the magic words atomic and nuclear rang through brokers' offices with the authority of an inside tip. Just about any company that managed to get that magic into its name, or to pass the word that it had even a fringe involvement in the field, enjoyed a profitable play in the market. Since then, the speculative incantation...
Soil for the Future. Obviously, the James Joyce Memorial Liquid Theatre has more the air of group therapy than it does of legitimate theater. But it would be a mistake to dismiss it as some sort of peripheral fad. The true purpose of the avant-garde is to provide the soil in which future drama will grow. Aesthetic soil means shaping a mentality. For example, the Depression created the mentality of social consciousness, and out of that mentality sprang the social protest plays of the '30s and the Group Theater. The mentality of Freudian psychology prefigured Tennessee Williams...
...everyone just got hip- but it was such greasy hip." Someone mentioned hip New Jersey truck drivers, and he added. "It's wrong to think that way because everybody should be. Every body's got the right to be. But I really hate seeing it become a trend, a fad you know, like miniskirts. When these New Jersey truck drivers started giving you the peace sign- groovy, man -out of sight'- it just didn't seem right, like there was nobody left to fight...
...India -where it is called bandhnu. It is as new as the boutiques that blossom along Sunset Strip and Madison Avenue -where it is called tie-dyeing. Knotting cloth and dipping it in dye to produce patterns of colorful blobs, swirls and splotches has suddenly become a bright new fad of both high fashion...
...latest version of the fad started among the flower children of California, for whom its appeal is easy to understand. For one thing, it is pure psychedelia. For another, each tie-dyed pattern is unique, an unautomated adventure in personal adornment. And tie-dyeing is cheap. For little added cost, it can turn a 32? T shirt into strawberry fields forever, or an old pair of jeans into a tiptoe through the tulips...