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Word: fad (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...society largely affected by fashions, fast foods and television, how can healthy dieting and good exercising be called a fad? Is pursuing physical health really comparable to buying CB radios and talking to plants? I think...

Author: /time Magazine | Title: Letters, Jun. 27, 1977 | 6/27/1977 | See Source »

...that jogging is now a full-blown fad. Good! If we are to judge from other fads, that means it will blow over in a few months, or at most a year or so. Like, for instance, Hula Hoops...

Author: /time Magazine | Title: Letters, Jun. 27, 1977 | 6/27/1977 | See Source »

Portuges says at UMass those who wanted a program had to demonstrate substantial support and had to show "trend data" to convince the administration the field was not a temporary fad. She blames cumbersome administrative machinery for the length of time it took to get a proposal through...

Author: By Anne E. Bartlett, | Title: Moving toward the starting line | 6/16/1977 | See Source »

...inside-and wry-view of the fitness fad, we called on Contributor John Skow, a longtime practitioner of mens sana in corpore sano. A former staff writer, Skow left New York City 15 years ago for the salubrious airs of the country. On his 45-acre New Hampshire farm, he chops the wood that heats his house and repairs stone fences. A runner, Skow also enjoys tennis, canoeing, skiing and hiking. In 1971 he climbed the 24,500-ft. Mt. Noshaq in Afghanistan...

Author: /time Magazine | Title: A Letter From The Publisher, Jun. 6, 1977 | 6/6/1977 | See Source »

...pass? And if not, why not? In a society that instantaneously hatches complicated recreational subcultures, complete with heroes, legends, artifacts and literatures (the skateboarding and CB-radio crazes are examples), to ask why all these people are running in the same direction may be to miss the point. A fad is its own explanation...

Author: /time Magazine | Title: Living: Ready, Set ...Sweat! | 6/6/1977 | See Source »

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