Word: fad
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Dates: during 1970-1979
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STIAWOL. Stee-ah-wol. Star Trek Is A Way Of Life. It was a television program that boldy went where no T.V. program had gone before: into a bizarre space-time continuum that social scientists termed a subculture, style writers called a fad, pop-culture analysts hailed as a phenomenon, and Time Magazine, in its wisdom, dismissed as a "cult vogue of the half-educated...
...Star Trek--the Motion Picture" opens today at approximately 900 movie theaters around the country; Paramount and Pocket Books hope that "Star Trek"--the fad--will open at the same time...
Contrary to what Mr. Leo implies, not all vegetarians are young people following a fad. There are millions of vegetarians in this country, people of all ages and walks of life who have decided to abstain from meat for health, ecological and/or ethical reasons...
...course there's the interest factor. No self-respecting sports department would throw its weight behind a team that had only ten spectators at the home game. "We want to make sure that we're not underwriting a fad," says Janus. Several people raised eyebrows when the women's hockey team gained varsity status a short while ago--"they thought it was a passing fancy," Janus recalled. So it's unlikely that the ultimate frisbee squad will petition anytime soon for a place in the upper echelon...
...society's mighty engines of banality can reduce anything to a bore, and death, the fad that replaced tennis, has lately been talked to death. A viewer may approach Promises in the Dark with some wariness, therefore, because the subject of the film is a 17-year-old girl's death after a long battle with cancer. But Promises is clear, direct and honest, and free of both cant and sentimentality. It is also lively, in the exact sense of the word; the flow of intelligence and feeling between Buffy, the sick girl, and her family and friends...