Word: fad
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Dates: during 1980-1989
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...Nashville these days, citizens skip discussions of the weather to ask, "Are you rotating?" Music City, U.S.A., turning on to the latest pop dance fad? Not quite. Instead, Nashville has embraced the newest fat fighters' miracle: the rotation diet. Local restaurants are featuring meals from the plan's menu; grocery stores are posting signs touting approved fruits, vegetables and other foods. So popular has the plan become that an estimated 70,000 residents, about 10% of the city's population, are now rotating feverishly, caught up in a mad whirl to "Melt-a-Million" pounds collectively by mid-May. They...
...reason for the defensiveness at Brandeis is that student activists in the divestment struggle are scared to death of being thought insincere. Divestment protests might seem like a fad, and the erection of shanties a poor imitation of draft card burning. Thus all evidence of solidarity is denied so as to prove to skeptics that the divestment struggle arises out of a legitimate concern, not a hopeless desire to recapture...
According to the sport's enthusiasts, skateboards first appeared along the California beaches in the early 1960s among surfers. Not until the mid 1970s--when the clay and metal wheels then used were replaced by faster and softer wheels made of polyurethane--did skateboarding become a widespread fad...
...when the fad's appeal dwindled in the late 1970s, sporting good stores stopped selling skateboards and manufacturers went bankrupt, according to the owner of the Bike Infirmary, David Forsyth...
...mostly a fad," she admitted. "The press make such a big deal...