Word: fad
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Dates: during 1980-1989
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There's a new campus fad that's got students at Brown University climbing the walls--literally...
...section, called Health & Fitness, with an evaluation of how well Americans shape up, along with the latest news about nutrients. Says Managing Editor Ray Cave: "A major change in modern life has been the increasing understanding of the benefits of fitness and preventive medicine. It is not a fad or craze. It is not a jog, it is here for the long...
Some high-price, high-quality American shoes have carved out foreign markets. In Italy, Timberland shoes (retail price in Rome: $100 a pair) are such a fad that young thugs have taken to attacking people and stripping them of the American-made footwear. Yet the Timberland factory in Newmarket, N.H., failed to meet its production target last year because it could not pay its workers high enough wages...
...they were in good or excellent shape. Those who try to take up working out often fail. If they do not have the start-and-stop fidgets, many exercisers have the fitness flitters, endlessly switching from one activity to another. "If people begin to exercise because it's a fad or start up with something that is not convenient, they just won't stick with it," notes Dr. Joan Ullyot, a San Francisco specialist in sports medicine...
Some would claim the fad was sparked by last year's rash of farm films: Jessica Lange's Country, Sissy Spacek's The River and Sally Field's Places in the Heart, to name the most nauseating. But I disagree. America doesn't need PR--wary actresses to put the grit in gritgeist and make it a salable item. Instead, last week's FarmAID effort did just that...