Word: fad
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Dates: during 1980-1989
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...package of 30- and 60-second public service announcements include segments recorded by college football star Herschel Walker and actor Richard Montalban as well as a parody of the "valley girl" fad...
...game enthusiasts contend that the industry is in its infancy, like Hollywood in the silent-movie era. Says Clive Smith, an electronics-industry expert at the Yankee Group consulting firm in Boston: "The previous generation of video games was primitive compared with what is coming. This is not a fad. Interactive electronic entertainment is here to stay." Smith thinks that the wizards behind the special effects in today's movies could become the star video-game designers of tomorrow. If that happens, he says, the games will be "very, very lucrative...
...pinball, alas, lost some of its cachet in high-speed modern life-until 18 months ago when there appeared a new breed of coin-operated games that use sophisticated electronic technology to simulate everything from playing table tennis to driving a race car. Besides giving birth to a nationwide fad, the games have also revived the sagging coin-game industry, boosting its revenues and ushering in a new era of cutthroat competition...
...Apple Computer advertisement indicates, the enduring American love affairs with the automobile and the television set are now being transformed into a giddy passion for the personal computer. This passion is partly fad, partly a sense of how life could be made better, partly a gigantic sales campaign...
...most visible aspect of the computer revolution, the video game, is its least significant. But even if the buzz and clang of the arcades is largely a teen-age fad, doomed to go the way of Rubik's Cube and the Hula Hoop, it is nonetheless a remarkable phenomenon. About 20 corporations are selling some 250 different game cassettes for roughly $2 billion this year. According to some estimates, more han half of all the personal computers bought for home use are devoted mainly to games...