Word: fad
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Dates: during 1980-1989
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...year-old single mother on the go 16 hours a day, I build my body for strength, endurance and energy to work and play. I love the way it looks and feels. The "fitness craze" is not a fad but progress for a pioneering generation of women...
This problem is past the fad stage and is on its way into the heart of American culture. Pac Man. Asteriods, Robotron. Bzeeeep-Bleeeep-Kzing! Etc. At Harvard, the games dominate entire social cliques. People do psych papers on them and plan class schedules around prime-time hours at their favorite areade. Play it safe and give all your quarters to the wheelchair basketball man who parks across from Out of Town News...
...filled Stalin era and the suffering of World War II, the young are bent on having fun in all the ways taught by Western movies, visitors and foreign radio broadcasts. In and around Moscow last week, youngsters were boardsailing, skateboarding and hang gliding; practicing yoga, karate, kung fu and fad diets; exchanging Bruce Lee posters; disco dancing; listening to tapes of Diana Ross and ABBA; and going to see Dustin Hoffman in Kramer vs. Kramer and Jane Fonda in The China Syndrome, two of several U.S. movies playing in Moscow...
...diet-conscious America, when one fad falls, the next amazing shrinking cure is always on its way. And at Procter & Gamble right now they are talking about a new substance that can create a creamy-rich milkshake or a buttery spread that is not the least bit fattening. It is a zero-calorie dead ringer for dietary fat called sucrose polyester (SPE), and last week researchers at the University of Cincinnati Medical Center reported SPE's first successful test. The compound contains eight fatty acids instead of the three that make up ordinary fats. As a result, digestive enzymes...
Bill Rodgers loves running. "It's more than just a sport," he said. "It's not just a fad. I think running is going to get bigger and bigger in the future...