Word: fad
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Dates: during 1980-1989
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...Marriages were threatened when one spouse trained for a marathon and never arrived home for an evening meal. Dinner itself became a lean affair of crudités and boiled fish. Executives could be seen pumping iron like buttoned-down Schwarzeneggers. For a while it seemed to be a fad, one more instantaneous American fixation like the twist or the Hula-Hoop. The U.S., after all, had become the country of spectator sports, hadn't it? Walking was all but unAmerican. Long-distance running was for Europeans. "It'll never last," said the wise guys over the second...
...fans maintain an informal hot line on where her clothes can be found. "Kamali is going beyond anyone's imagination," says Sidney Kimmel, chairman of Jones Apparel Group, which makes her sport sweat line. "When we started getting reorders from Midwest counties not known to jump on a fad, we saw she was a universal trend." Adds Jeff Gersten, co-owner of Chicago's Sugar Magnolia boutique: "Just as there are Bruce Springsteen heads, there now are Kamali heads...
...Useless to resist. It is everywhere. On T shirts, umbrellas, potholders, even nightgowns, Puzzles, Piggy banks. At Harvard, where they had a General Hospital weekend. It is a campus craze, a teen-age fad, a licensing bonanza and the top-rated soap on the tube, leaving All My Children and One Life to Live in the dust. Some 12 million people watch it every afternoon (3 to 4 p.m. E.S.T.). Have laid in provisions, disconnected phone. Must watch General Hospital...
...degree of cynicism that each displays. The punk movement in England is built on a "culture of hatred and a collapse of role models" for today's youths. In America, on the other hand, the punk movement was based much less on economic problems and was more of a fad. "In America, the punk movement is not nearly as ferocious as in England--you'd be much less likely to see people doing things like putting safety pins through their cheeks...
Network's phenomenal success is due, in large measure, to Hollender's shrewd ability to live off the fad of the land. Network offers a class, for instance, on how to crack crossword puzzles. Gourmets can learn to concoct Japanese raw fish delights or cook a vegetarian Chinese dinner. Singles can practice "Love Strategies for the Successful Woman" and find "Fifty Ways to Meet Your Lover." Those interested in other figures can learn how to incorporate their own businesses, make investments under $2,000 and even read the financial page of a newspaper. People who want...