Word: fad
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Dates: during 1980-1989
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...that hang down at the waist," or jeans worn-in and ripped through at the knee that are back in style at Virginia's West Potomac High School, denim crosses all social barriers. It is acceptable everywhere among kids, as long as it is not acid washed (a waning fad for bleaching out color) and as long as it is shaped into something baggy. "Kids won't wear tight jeans because they don't want to be uncomfortable," says Paul Marciano, advertising director of the wildly popular Guess? jeans line. For next season, he adds, "we have banished ornamentation...
...zoning officials are considering a recommendation by the 300-member Central Area Study group to prohibit further skywalk construction downtown. As the novelty value of skywalks palls and as more cities realize that downtown vitality is a function of far more than ultraconvenient shopping, urbanites can only hope the fad will continue to fade...
...stands not only for beauty and health," he says, "but also for false hopes and prejudices." Moreover, he notes, "that knowledge may be disheartening at first, but it also frees us -- to exercise and eat in ways that match our own needs rather than the dictates of the latest fad...
...Chairman Bernard J. ("Bunny") Lasker said just before the bull market of the mid-'70s would be true enough in the '80s: "I can feel it coming, SEC or not, a whole new round of disastrous speculation, with all the familiar stages in order -- blue-chip boom, then a fad for secondary issues, then an over-the-counter play, then another garbage market in new issues, and finally the inevitable crash...
...Latino landscapes, perhaps the most haunting is in New Mexico, where Native American, Spanish and eastern-Anglo sensibilities have boiled together in the Southwest sun for the past four centuries. The so- called Santa Fe look, romanced into the mainstream by Ralph Lauren, has turned into the hottest design fad in years. "People naturally want to return to the earth," explains Rachel Elizondo, owner of Santa Fe's Storyteller gallery, a mecca for decorators. "A clay pot built by hand in natural colors is a living thing...