Word: fad
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Dates: during 1990-1999
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...Fad...
Lauding Yale has become a fad here, the mark of the ultimate Harvard smugness. It says, "I so tire of Harvard, that I'd rather go to Yale." Forget that Fitzgerald also wrote that "Harvard men were 'Bostonians with affected accents.'" Cheer for Yale at the Game today...
...Chinese-Americans think [homosexuality] is a voluntary behavior," Lin said. "My mom thinks it's a fad, like MTV and ripped jeans...
...some fashion experts to Ralph Lauren. In magazine ads, Lauren's young line, called Ralph, features a model straddling a chair. She wears a skirt about the length of a large handkerchief, and her stockings, such as they are, reach only to her thighs. Thus is born a fad. The stockings are called thigh-highs and a lot of women are making a run on them...
Conservative French pin the blame for the massive American invasion on the French media, which seeks to appeal to a younger audience by using bits of the English language and American culture. Some hardliners want the French government to bring this new fad to a halt before American and French culture become so intertwined that they can no longer be told apart...