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Word: fad (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

CROSSKATES Gimmick: Meld in-line skates, skis and dirt bikes New fad? [rated 2 Michael Jordan heads] Look freaky and dangerous, which helps...

Author: /time Magazine | Title: Toe Jam | 9/20/1999 | See Source »

STRENGTH SHOES Gimmick: Build calf muscle by redistributing weight New fad? [rated 1/2 Michael Jordan head] Had some fans for 13 years, but haven't caught...

Author: /time Magazine | Title: Toe Jam | 9/20/1999 | See Source »

REEBOK SNOWSHOES Gimmick: Hip look for old, high-calorie-burning fave New fad? [rated 3 Michael Jordan heads] Way cool, but Reebok's last entry, sliding, was a flop...

Author: /time Magazine | Title: Toe Jam | 9/20/1999 | See Source »

Private security companies say they have never seen so much demand for their services by schools, which has some wondering whether chronically fad-driven school administrators aren't overreacting. Says Kenneth Trump, president of National School Safety and Security Services in Cleveland, Ohio: "We tell people to calm down and think. There has been an explosion of overnight experts and charlatans. Schools are hiring all sorts of people with no expertise in school security." It's understandable, though, given the recent headlines, that principals and boards of education would rather be accused of going too far than have to explain...

Author: /time Magazine | Title: Is Any Place Safe? | 8/23/1999 | See Source »

...sham, of course. But we can learn a lot from the con jobs our public servants deploy, and so it is with this new fad of listening. For Mrs. Clinton--and now we really are being fair--is not the only politician who is lending us her ears. "Listening" has become mandatory in a state-of-the-art campaign, regardless of the candidate's party or ideology. As he was preparing his campaign, George W. Bush made clear he wasn't going to be a chatterbox, either. "I need to go out and listen to what people have...

Author: /time Magazine | Title: Now They're All Ears | 8/23/1999 | See Source »

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