Word: fad
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Dates: during 1990-1999
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...like the true cultural icon/diva/ice queen/anathema that she is and always has been, Madonna has found--and promptly appropriated--the newest fad. It was Erotica Madonna, then Evita Madonna, then Mama Madonna, then Om Shanti Madonna, and now--gasp!--it's Geisha Madonna. Obsessed with Arthur Golden's Memoirs of a Geisha, Madonna has turned into a pop culture juggernaut. She has declared herself "Hatsumomo," the malevolent nemesis of the book's protagonist. (In a recent interview she clued us in to the disturbing fact that baby Lourdes seems to like calling her mom "Hatsumomo...
...advertised as the "New Swing Pioneer," cannot be accused of simply seizing on the current popularity of swing music for sheer profit; the predecessor to this well-timed sequel appeared way back in 1993. That said, the ennui-inducing contents of this album seem to imply just such a fad-inspired rush job. James and his "Little Big Band" seen to be unsure whether they want to imitate the actual 1940's style or create a "New Swing" genre. The result is an album in which most of the songs have the false, synthetic quality of badly done remakes...
...music was once called a fad, but it's now celebrating a 20th anniversary of sorts. The first hip-hop hit, Rapper's Delight by the Sugar Hill Gang, came out in 1979. Hip-hop got its start in black America, but now more than 70% of hip-hop albums are purchased by whites. In fact, a whole generation of kids--black, white, Latino, Asian--has grown up immersed in hip-hop. "I'm hip-hop every day," declares 28-year-old Marlon Irving, a black record-store employee in Portland...
...latest San Francisco culinary fad has descended on the Square with the opening of One Arrow Street Crepes. Since the new eatery opened its doors on Jan. 1, many students have found its healthy crepes and sophisticated ambiance a fresh alternative to Tommy's and Au Bon Pain...
Meanwhile, the fad of corporate CEOs' promoting their own mugs with shareholder money becomes more brazen and absurd. Not so long ago, the sort of business executives featured in their own company's advertisements were local auto dealers and appliance-store owners. Then along came Victor Kiam (the guy who loved the shaver so much that "I bought the company") and Frank Perdue ("It takes a tough man to make a tender chicken") and, of course, Lee Iacocca. The distinguished silvery head of Iacocca's successor at Chrysler, Robert J. Eaton, is currently featured larger than life...