Word: fad
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Dates: during 2000-2009
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...decides to cut taxes drastically and then to spend an outlandish sum on a Medicare prescription-drug benefit. His presidency has been exhilarating and nerve-racking, imprudent and visionary-and now we learn that it is another thing as well: it is a prime example of the latest fad...
...growth: sparking consumer spending with his tax cuts. Sounds like supply-side thinking, American style. Merge or Purge? The consumer-products industry seems to be on a binge-purge cycle. After Procter & Gamble last month gobbled up Gillette for $57 billion, it looked like bulking up was the new fad. But its rival Sara Lee went on a crash diet last week, unveiling plans to spin off or sell a string of businesses - including Meats Europe, its packaged-meat division that houses the Aoste brand - worth around 40% of the firm's revenues. Investors liked the slimmed-down look; shares...
...they did in their teens, hopping from job to job and date to date, having fun but seemingly going nowhere. Ten years ago, we might have called them Generation X, or slackers, but those labels don't quite fit anymore. This isn't just a trend, a temporary fad or a generational hiccup. This is a much larger phenomenon, of a different kind and a different order...
...likes of Kroger and Safeway, as well as rising concerns about obesity, natural and organic foods are growing at 5% to 10% a year, and they could claim 10% of the entire food universe within a decade. "I don't think natural and organic food is a fad. It's a way of life," says Simon, a fast-talking native of Nova Scotia, Canada, who started his career in the U.S. by expanding H??agen-Dazs' chain of ice cream shops in the 1980s. "And no major food company is built for the 21st century...
...certainly be warranted, but not in this case. More often than not, J-Terms offer little more than marketing material to admissions offices. Where J-Terms have been successful, it is generally at small colleges where students and faculty are already close. Trying to use the J-Term fad to create the illusion of that culture where it does not already exist may be a disastrous waste of everyone’s time...