Word: fad
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Dates: during 2000-2009
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...Carb Nation "Carbs, shmarbs! Fad diets come and go, but eating smart and exercising will always stand the test of time." JOHN SHIN, M.D. Edgewater...
...college, these options simply don’t cut it. Instead, they—or their parents—feel it’s necessary to attend one of three different college application camps that give students “the edge.” The new fad for highly-motivated, college-bound teens is to spend part of their summer vacation learning how to beat the competition at purportedly low-key college application camps that offer SAT preparation, mock interviews, essay polishing and admissions strategies. Welcome to the world of Camp Get-Into-Harvard...
...jumping on the bandwagon too. Low Carb Energy will join LowCarb Living on newsstands nationwide next month. "No one could have forecast that this cyclone was coming," says Jim Capparell, publisher of LowCarb Living. He sat on his idea for nearly a year before acting. "If this is a fad," he adds, "I hope it's as long-lived as low fat, which took 22 years to come...
...lose weight quickly," says Cozette Phifer, spokeswoman at Jenny Craig. She concedes that new business is depressed but asserts that the dip won't last long. Both companies say they have refrained from introducing low-carb items because their nutritionists oppose the idea and think it's a fad that will fade. "We believe carbohydrates are an important part of a balanced diet," says Jim Evans, CEO of Jenny Craig...
Most bakers, a proud, artisanal group, lambaste the anticarb crusade as a much hyped fad akin to the low-fat craze of the '90s. But they're still racing to de-carb themselves faster than the doughboy next door. Hedging their bets may be a smart move, since Americans eat 7% less wheat flour today (137 lbs. annually) than in 1997, according to the U.S. Department of Agriculture. The bread industry's research found that 40% of consumers cut down on bread last year compared with 2002. Not to mention pasta, potatoes and pizza...