Word: fad
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Dates: during 2000-2009
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...Magazine They are marketing this in the same way that you would market a fan-boy movie, and they have really built up the anticipation to the point where women are going to go with other women to check it out. On the coasts, it may seem like the fad is over, but in places like Kentucky, for viewers who didn't have HBO but are discovering the show on TBS, it's still immensely popular... And you'll have the franchise fans as well. I was a naysayer at one time, saying that...
Meanwhile, the rest of us wrestled with our choices: do we swear off meat, swap canvas for plastic, ditch the lawn, change the bulbs, wonder if it's too late? "I hope this movement is not a fad," one activist told a TIME reporter after the first Earth Day 38 years ago, "but the signs are not encouraging." On the one hand, less than three months later, President Nixon created the Environmental Protection Agency. The air and water got cleaner, DDT was banned, leaded gas phased out, recycling phased in. On the other hand, the world's population has nearly...
...from corn using current methods is not the fuel of a green future—and I tip my cap to anyone who can correctly predict what is—it’s also important that we not let the facts about America’s present energy fad color our attitudes toward other biofuels, including even other forms of ethanol...
...Unfortunately, science moves in bursts too slow for press releases. An initial report could have a flaw in methods or irreproducible results revealed upon further review. This is why scare stories and fad stories typically follow a certain pattern: an initial report, over-extrapolation, panic, sustained panic, suggestions based on panic, a decrease in panic, a report that the panic was only panic, rinse, and repeat...
...poster. On a busy campus like Harvard, the most these posters may get out of passersby may be the moment or two they take to consider the message before hurrying off to class.But for many at Harvard, these posters hit closer to home. In the weight-obsessed era of fad diets and diminishing waist sizes, what role do colleges play in ensuring that students have a healthy relationship with food? When do habits of college students who are watching what they eat go from healthy to unhealthy?THE HARVARD GUIDE TO FOODThe latest trend in university dining halls...