Word: fad
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...game out of Dallas for U.S. manufacturer Selchow & Righter: "I have been in this business 30 years, and Trivial Pursuit is the biggest individual game I have ever had. It defies everything we've had before." F.A.O. Schwarz Manager Walter Reid predicts that will be "a long term fad, not like Rubik's Cube. which wore off after nine months...
...package of 30- and 60-second public service announcements include segments recorded by college football star Herschel Walker and actor Richard Montalban as well as a parody of the "valley girl" fad...
...game enthusiasts contend that the industry is in its infancy, like Hollywood in the silent-movie era. Says Clive Smith, an electronics-industry expert at the Yankee Group consulting firm in Boston: "The previous generation of video games was primitive compared with what is coming. This is not a fad. Interactive electronic entertainment is here to stay." Smith thinks that the wizards behind the special effects in today's movies could become the star video-game designers of tomorrow. If that happens, he says, the games will be "very, very lucrative...
...Apple Computer advertisement indicates, the enduring American love affairs with the automobile and the television set are now being transformed into a giddy passion for the personal computer. This passion is partly fad, partly a sense of how life could be made better, partly a gigantic sales campaign...
...most visible aspect of the computer revolution, the video game, is its least significant. But even if the buzz and clang of the arcades is largely a teen-age fad, doomed to go the way of Rubik's Cube and the Hula Hoop, it is nonetheless a remarkable phenomenon. About 20 corporations are selling some 250 different game cassettes for roughly $2 billion this year. According to some estimates, more han half of all the personal computers bought for home use are devoted mainly to games...