Word: fad
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...pinball, alas, lost some of its cachet in high-speed modern life-until 18 months ago when there appeared a new breed of coin-operated games that use sophisticated electronic technology to simulate everything from playing table tennis to driving a race car. Besides giving birth to a nationwide fad, the games have also revived the sagging coin-game industry, boosting its revenues and ushering in a new era of cutthroat competition...
...more than 1.1 million Americans go behind scenes like that each day. USA Today is a success. But so are Harlequin romances and fad diet books and they don't claim to be the country's first and only national paper...
...decades women have raided men's wardrobes for their own clothing, appropriating everything from combat fatigues to tailored shirts. The current dress-for-success fad demands conservative suits for the office, and designers such as Giorgio Armani and Ralph Lauren create unstructured blazers and oversized jackets for the more stylish. Just when it seemed that there was nothing left in the masculine closet to imitate, Designer Calvin Klein has made a new raid: women's underwear boldly based on men's models. Women's Wear Daily is declaring it a hit. The collection, predicts the paper...
...only eight years ago that John Moody, lacking the money to buy a conventional light plane, put a go-cart engine on a hang glider and putt-putted 300 yds. through the air. Moody, now a Kansasville, Wis., ultralight-plane dealer, started a fad that last month took Joe Tong of Lecompton, Kans., through the amazed heavens from California to New York. Tong's 250-lb. ultralight plane made the trip in a record 18 days. But Tong was not fast enough to escape arrest for a bad check he had dropped in Grand Rapids, Minn., during the trip...
...friends are shunned by the conventional skydiving establishment, which regards them as airborne Hell's Angels, mostly because the trespassing often involved in fixed-object jumping (but not the leaps themselves, Boenish quickly points out) is illegal. One of the great early jumps, from which springs the present fad of BASE (for Buildings, Antenna towers, Spans and Earth) jumping was made in 1970 by Rick Sylvester. He skied off of Yosemite's 7,569-ft. El Capitan, popped a chute and floated down to the meadow below. Some 120 bandit jumps followed, and finally, in 1980, the park...