Word: fad
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David Bowie is timeless. He is not a fad; he is not a rock idol. He is a musician who clearly stands above the rest...
Some famous advertising figures, of course, have so far escaped the fitness fad. The jolly old Quaker of Quaker Oats is as rotund today as when his paunchy figure first appeared...
Labor Leader Marvin Miller has retired. Fewer cranky voices have been heard this spring, but there is no less talk of money. In recognition of cutting a billion-dollar deal with television, Commissioner Bowie Kuhn has been mentioned as a possible successor to Bowie Kuhn. The new diet fad, "weight clauses," has been somewhat annoying to fans who regard being in shape as the minimum requirement for being a professional athlete. Every Friday home game this season that Atlanta Third Base man Bob Horner does not warp the scale past 215 Ibs., he gains $7,692.31. Ozzie Smith, the Cardinals...
...Detroit's makers are joining the move to convertibles. Says American Motors Chairman Paul Tippett: "We think they are a fad." Indeed, there are a few signs that the new market is in a lull. Chrysler has cut production of its convertibles to 100 a day from 250 and slashed the price of its Dodge 400 by 25% from $13,500 to below...
Blue-Jeans Giant Levi Strauss & Co. hoped to cap a decade of surging profits in 1980 by clothing the U.S. Olympic team for the Moscow Games. Not only did the American team pull out of the competition but the denim fad deflated at about the same time. The company's profits fell 43% in two years, to $126.6 million in 1982. Undeterred, Levi Strauss has won the job again and will be outfitting U.S. participants for their ceremonial appearances at the 1984 Los Angeles Games. The company will also provide uniforms for the staff and employees. All told, Levi...