Word: fad
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Bill Rodgers loves running. "It's more than just a sport," he said. "It's not just a fad. I think running is going to get bigger and bigger in the future...
...During a slightly mad six-month period 25 years ago, as many as 120 million hoops were sold around the world. A 1967 version called the Shoop-Shoop Hula Hoop was filled with ballbearings to make a swishing sound. It briefly sparked renewed interest, but failed to reignite the fad...
...Cubism is a fad with many facets. American frivolity in the fine tradition of hula hoops and skateboards. Sillier than a corporate executive on a pogo stick, it could lighten the national blue period. But perhaps because the Museum of Modern Art has found the cube aesthetically comparable to Mondrian and Picasso, the trend has assumed and unbecoming air of profundity...
...decades spanning World War II and Viet Nam, when juvenile delinquency had acquired a status halfway between fear and fad, Hollywood looked to rationalize the action of teen offenders for an audience of their peers. They Live by Night (1949), Rebel Without a Cause (1955), even Bonnie and Clyde (1967) were updated romantic tragedies-Romeo and Juliet in comic-book form. Moral judgments abounded: parents were drips, teachers pedantic fools, the police oafish brutes. It was you and me against the whole stinking world...
...Princess of Wales, received a pair when they were married. What do these luminaries have in common? Along with thousands of lesser mortals, each has had his or her name appended to at least one star-of the heavenly kind-in what seems to be the most far-out fad since astrology...