Word: fad
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...Marriages were threatened when one spouse trained for a marathon and never arrived home for an evening meal. Dinner itself became a lean affair of crudités and boiled fish. Executives could be seen pumping iron like buttoned-down Schwarzeneggers. For a while it seemed to be a fad, one more instantaneous American fixation like the twist or the Hula-Hoop. The U.S., after all, had become the country of spectator sports, hadn't it? Walking was all but unAmerican. Long-distance running was for Europeans. "It'll never last," said the wise guys over the second...
...Equipment for enthusiasts ranges from a Raleigh Rapide ($165) to a $2,000 Gios Torino, plus plastic helmets and even eyeglasses with rear-view mirrors. The latest boom: distance swimming, which already accounts for another $1 billion in swimming pools, goggles, fins, etc. Even walking has become a fitness fad. Major sport shoe companies such as Nike and Etonic will be pacing the market with new models ranging from $55 to $70. The almost new field of sports medicine is now a legitimate $2 billion specialty. The total bill by year's end: more than $30 billion. The surest...
...fans maintain an informal hot line on where her clothes can be found. "Kamali is going beyond anyone's imagination," says Sidney Kimmel, chairman of Jones Apparel Group, which makes her sport sweat line. "When we started getting reorders from Midwest counties not known to jump on a fad, we saw she was a universal trend." Adds Jeff Gersten, co-owner of Chicago's Sugar Magnolia boutique: "Just as there are Bruce Springsteen heads, there now are Kamali heads...
...Useless to resist. It is everywhere. On T shirts, umbrellas, potholders, even nightgowns, Puzzles, Piggy banks. At Harvard, where they had a General Hospital weekend. It is a campus craze, a teen-age fad, a licensing bonanza and the top-rated soap on the tube, leaving All My Children and One Life to Live in the dust. Some 12 million people watch it every afternoon (3 to 4 p.m. E.S.T.). Have laid in provisions, disconnected phone. Must watch General Hospital...
...degree of cynicism that each displays. The punk movement in England is built on a "culture of hatred and a collapse of role models" for today's youths. In America, on the other hand, the punk movement was based much less on economic problems and was more of a fad. "In America, the punk movement is not nearly as ferocious as in England--you'd be much less likely to see people doing things like putting safety pins through their cheeks...