Word: fad
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...America's oldest-and-newest fashion fad last? At Laredo in Chicago, Manager Tony Zimmerman says, "It's a very individualistic, very independent, very pro-American, very proud look. You stand up straight because of your boots." Men and women who have never been closer to a horse than a power-steered Mustang are crowding hundreds of new nightclubs specializing in country-and-western music, including one in Dallas - inspired by Urban Cowboy - that features an electronic bucking bull (price per ride: $2 for less than a minute). The clothes are certainly durable, comfortable and generally affordable...
...invented seven years ago at Penn State, but it takes a while to get an undercover fad going. Only this year did a campus divertissement known as the "tuck-in" spread to the University of Maryland, where a group of male students calling themselves Pillow Talk Inc. offered chaste bedtime tuck-ins to any classmate in the women's dorm with 99?. That price included the company of one Teddy bear for the night, a final kiss on the cheek from one of a trio of males, two of them in three-piece suits. Best...
...tucked in, they showed up at his office one afternoon with a blanket, a lullaby ("Rock-a-bye baby") and five daughterly pecks on the cheek. Maryland Student Affairs Staffer Patricia Orndorff recalls being tear-gassed and locked in her office during the more obstreperous 1960s. Of the latest fad, she says: "It's great that the students are doing nice things for a change...
...faith is expanding on its own merits and is not just the product of a rash of discontent and disillusionment with a materialistic and often spiritless society. In addition, Mahan Singh claims the commitment Sikhs must make to the faith discourages most people from seeing it as a fad or passing fancy. "To really experience a higher consciousness," he says, takes "a tremendous amount of commitment and hard work, a desire to heighten your life and your will...
...friskily self-destructive habit of turning even their best impulses into junk and kitsch; a Beverly Hills hair salon lately had eight models in tank tops and khaki trousers parading around the shop carrying flags and sporting new "military" hair styles. The entrepreneur turns militarism into a profitable fad. Love of country, by such associations, comes to seem vaguely sick and stupid...