Word: fad
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...political fickleness on Proposition 13 may have saved him a gubernatorial election at the price of deeply scarring his political future; in the words of West Coast journalist Mary Ellen Leary, he has been branded "a surfer on every popular wave, a politician who veers to the current fad with an intuition as unerring as a heat-seeking missile on the hunt of its target...
Disco was an interesting development, for it encompassed in one phenomenon the fragmentation, lack of quality and mass, crass commercialization that seemed so commonplace in the '70s. Disco blared over too many air waves and became too much a national lifestyle to be considered a passing fad. Hardly anyone enjoyed listening to disco, although everyone enjoyed dancing to it; discos sprung up like weeds, the most exclusive of which, like New York's Studio 54, were able to turn away hundreds of potential customers, even at stiff entrance fees of $15-$20 a head. Here at last was an adolescent...
STIAWOL. Stee-ah-wol. Star Trek Is A Way Of Life. It was a television program that boldy went where no T.V. program had gone before: into a bizarre space-time continuum that social scientists termed a subculture, style writers called a fad, pop-culture analysts hailed as a phenomenon, and Time Magazine, in its wisdom, dismissed as a "cult vogue of the half-educated...
...Star Trek--the Motion Picture" opens today at approximately 900 movie theaters around the country; Paramount and Pocket Books hope that "Star Trek"--the fad--will open at the same time...
Contrary to what Mr. Leo implies, not all vegetarians are young people following a fad. There are millions of vegetarians in this country, people of all ages and walks of life who have decided to abstain from meat for health, ecological and/or ethical reasons...