Word: fad
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...course there's the interest factor. No self-respecting sports department would throw its weight behind a team that had only ten spectators at the home game. "We want to make sure that we're not underwriting a fad," says Janus. Several people raised eyebrows when the women's hockey team gained varsity status a short while ago--"they thought it was a passing fancy," Janus recalled. So it's unlikely that the ultimate frisbee squad will petition anytime soon for a place in the upper echelon...
...society's mighty engines of banality can reduce anything to a bore, and death, the fad that replaced tennis, has lately been talked to death. A viewer may approach Promises in the Dark with some wariness, therefore, because the subject of the film is a 17-year-old girl's death after a long battle with cancer. But Promises is clear, direct and honest, and free of both cant and sentimentality. It is also lively, in the exact sense of the word; the flow of intelligence and feeling between Buffy, the sick girl, and her family and friends...
...uncharted course," Wolfman admits. "Feminism may be a fad, and everyone will get bored with it, and the Trustees will say, 'Give it up.' But they've taken 100 years to build Radcliffe up, and that's not likely...
...phenomenon is still a fledgling fad elsewhere. In Boston and Atlanta, many department store buyers have adopted a wait-and-see attitude and are limiting supply. "They're really horrible," says one Boston department store manager, "and normally things that don't look good don't last." Body-conscious Californians have yet to be seduced by the latest fashion invasion. Explains one 40-year-old sylph: "I worked really hard to stay looking good, and I'm not going to cover it up with baggies." The jeans have been well received among Chicago high schoolers...
...Keppler, director of financial aid at Smith, says the large number of absences caused some temporary confusion, but the college compensated by bringing in a larger freshman class. This year, the percentage of students abroad has returned to normal. Keppler believes the sudden increase was part of a fad, not a long-term trend...