Word: fad
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Whatever the fad, the Top 40 is territory that has not often been treated to the sound of well-groomed bop and is usually alien to lyrics of such well-tuned wit as these: "He was sittin' behind us down at the Pantages/ And whatever it is that he's got up his sleeve/ I hope it isn't contagious/ What's her name?/ Is that her there?/ Christ, I think he's even combed his hair!" For this song about the amours of Chuck E., and for a fine new album full of similar...
Stern said his record sales have remained steady in the past few years, adding, "that's why classical music is so important today. It's not a fad--it's a way of life...
...centtaken hold of Harvard's athletic program, as The Gameapproached its silver anniversary. There was talk ofbuilding a stadium, replacing Soldiers Field's hazardouswooden stands with a more grandiose home for the Crimsongridders; but President Eliot feared the proposed concretearena would lie like a dormant white monster when thefootball fad faded...
...major result of the film's success is the "toga party" craze that is sweeping campuses. House Star John Belushi's outrageous cries of "toga, toga" have struck a nerve in the fad-starved youth of contemporary Fraternity Row. For many, dressing up in a bed sheet is simply a means of venting the pressures of academia; for others, toga parties represent a search for something to be remembered by, even if that to ken of remembrance is borrowed from the '50s generation...
...folks at Universal, the toga fad simply means more money in the bank. Hit with many requests for assistance from toga-party organizers, studio officials are supplying free records, T shirts and posters to further the craze. The payoff: long lines of ticket buyers-many repeat customers and some bedecked with togas-at moviehouses...