Word: fad
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Frank Trippett compares jogging with the fad of flagpole sitting. Instead of being happy that 25 million Americans are seeking physical fitness, he criticizes them. Would he rather have them watching television...
...years had Wall Street investors seen anything quite like the market's current high-rolling fad: gambling on gambling. All summer long, shares in companies that operate casinos-and many other outfits only remotely or even mistakenly associated with them-have been soaring higher than a Vegas showgirl's kicks. As the Labor Day holiday approached, the speculation became so frantic that for a time it seemed the gambling bubble was about to burst. But last week gaming issues bounced back strongly...
Still, every craze sooner or later begins to bloat with selfimportance; then it incites, along with ennui, a certain peevishness and skepticism among outsiders. Running is no exception. Superannuated as a fad, running is beginning to express itself more and more in the tongues of a subculture. Thus antirunning feeling, apart from that expressed by spouses and families of devout marathoners, has been turning up more and more in the public prints...
...popper fad began among homosexuals, who first used amyl nitrite to enhance sexual pleasure. The drug dilates blood vessels, lowers blood pressure and, by distorting time perceptions, gives a sense of prolonging orgasm. When the FDA in 1969 classified amyl nitrite as a prescription drug, many homosexuals switched to isobutyl nitrite, which is not covered by the regulation...
...comfortable and practical than airliner or bus. A number of elderly passengers, mostly occupying bedrooms and roomettes, relish the scenery and the food -in no hurry. The surprising thing about the passenger roster is the proportion of young people aboard. Footloose and relatively affluent, they represent a new youth fad: a return to the rails, sanctioned for every environmental, ecological and romantic reason...