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Word: fad (lookup in dictionary) (lookup stats)
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...nightly in order to "close" facial pores and shrink those age-betraying bags under the eyes. "It gives you a dewy look," says Ellen Bennett, who runs a custom wig salon. But Daniel Eastman, a leading Beverly Hills skin-care specialist, protests that it is an "outrageous" fad, and a number of dermatologists back him up. Some doctors explain that Preparation H works on the face by slightly irritating the skin, thus causing enough swelling to minimize small wrinkles; continued use, they warn, may accelerate skin aging by causing inflammation and scaling. American Home Products Corp., which produces Preparation...

Author: /time Magazine | Title: Medicine: Capsules, Aug. 11, 1975 | 8/11/1975 | See Source »

...like Hitchcock's side-wrapped, hip-length "Tibetan" jacket can be worn year-round. Moreover, the less extreme Chinese fashions seem unlikely to go out of style. The look, says Joan Sibley, of Sibley & Coffee, a Manhattan design firm, "is elegant and classic. It is not really a fad...

Author: /time Magazine | Title: Modern Living: The Chinese Look: Mao a la Mode | 7/21/1975 | See Source »

...What fad swept Quincy House in the spring of 1973, and why did Dean Epps attempt to stop...

Author: By Seth M. Kupferberg and Tom Lee, S | Title: The Oh, Mama, Can this Really Be the End? Quiz | 6/2/1975 | See Source »

...face of a local office employee who is celebrating his 26th birthday. The two agents, hired by the celebrator's merry-minded boss for $35 (pie included), are operatives of Pie Face International, one of a growing number of organizations across the country dedicated to the silliest U.S. fad since streaking: smashing pies into the faces of selected victims-for a price...

Author: /time Magazine | Title: Modern Living: The Pieman Cometh | 3/10/1975 | See Source »

...content with the routine ("Jim Jones is not at home. At the signal, please leave your name, number and message. Beep"), increasing numbers of Americans are loading their telephone answering devices with creative and amusing greetings, often in verse and music. Electronic answering has become not only a fad but something of an art form...

Author: /time Magazine | Title: Modern Living: Creative Answering | 2/24/1975 | See Source »

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