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Word: fad (lookup in dictionary) (lookup stats)
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...administrators agreed to institute some form of pass/fail grading. By 1971 an estimated three-quarters of the nation's colleges and universities were offering alternatives to traditional marking systems. Eager to ride the professional bandwagon, a number of high schools and grade schools were quick to follow the fad...

Author: /time Magazine | Title: Education: Downgrading No-Grade | 2/4/1974 | See Source »

...mahatma of Washington corn-rowers is Nat Mathis, better known to friends and customers as Nat the Bush Doctor. Nat began his career with Afros, later switched to plaiting feathers and other ornaments into the hair of Washington's black entertainers. Recently, Nat began giving plait jobs to fad-conscious white housewives in suburban Reston...

Author: /time Magazine | Title: Modern Living: The Masculine Twist | 12/24/1973 | See Source »

...shed all of her clothes, slipped out of her house, and began running through the San Fernando Valley streets. She was eventually seen loping through a small public park, but before she could be caught she had disappeared into the night, another statistic in a growing Los Angeles-area fad: streaking. Streakers generally race nude between two unpredictable points, and the idea is catching on among college students and other groups...

Author: /time Magazine | Title: The Nation: Takeoff | 12/10/1973 | See Source »

Since last year, thousands of drivers have bought CB sets; the fad is most popular in the Midwest...

Author: /time Magazine | Title: Modern Living: Voices on the Road | 12/3/1973 | See Source »

...Glamour. Some of the more affluent customers, such as Barbra Streisand, Sally Struthers and Diana Ross are teaming the new tops with satin pants, tweeds and other expensive items. The tops are also being paired with slacks and sporty blazers. "This all started as a junior-sportswear fad," says Jules Lebetkin, president of the boutique sportswear firm Catch-A-Guy. "It's a kind of trendy, rock-star flashiness that anybody can have fun with...

Author: /time Magazine | Title: Modern Living: Glitter-Giggle Tops | 10/22/1973 | See Source »

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