Word: fad
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...tops as snazzy, jazzy, individualistic mates for the denims. During the summer this took the form of T shirts with silk-screen designs (Marilyn Monroe pinups, for example), funny messages ("Keep on Truckin' ") or advertising slogans ("Try it, you'll like it"). For fall and winter the fad is expanding by borrowing-and satirizing-glitter notions that used to be reserved for evening wear...
...current fad in the U.S. and Canada spins off that theory, by way of France and Czechoslovakia. French researchers discovered 70 years ago that if they put a dead cat inside a small plywood pyramid, the body did not decay but merely dehydrated or was "mummified." Inspired by that work, Czechoslovak Radio Engineer Karel Drbal fashioned his own small pyramid and stored his razor blades in it. In 1959 Drbal took out a patent on the Cheops Pyramid Razor Blade Sharpener...
There's a new game fad making its mark in the Harvard Square shops this fall. It's called the Derek Bok Play-Dough kit, and it features a semester's worth of putty which can be molded into any position...
Such gatherings are not large compared with the major rock festivals, but they indicate that the Jesus movement, unlike many aspects of the youth counterculture, has survived the fad phase and is settling down for the long haul. Says Christine Clausen, 22, a Californian who is now evangelizing in Germany: "The trippers, the bandwagon jumpers, the people who were just looking for another high have left...
...contributing to the present revival. The bow boom received most of its energy from the Gatsby-look promotion that began some months ago-the whole cardigan sweater, floppy flannel pants, '20s thing (TIME, March 26). But instead of fizzling the way the women's bow tie fad did, bows for men became bigger this summer-in design as well as sales...