Word: fad
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Then why the fad? For one thing, smoking pot has become commonplace, even passe, and some people look for new thrills. For another, coke is a powerful stimulant that helps the jaded to forget their ennui. The stimulating effects were discovered by Andean Indians, who for centuries have been chewing coca leaves, the source of cocaine, to help them endure cold and hunger. South America is still the source of most cocaine...
...other hand, 1969-1973 was also a period packed with dishonesty movies, and the dishonesty was heaviest in those geared to youth: Midnight Cowboy, Easy Rider, Getting Straight, or Strawberry Statement, all exploitation "message" movies cashing in on a youth movie fad. They indulge in gratuitous technique, fancy pans, flash forwards and fast cutting; they splurge on a nouveau artistry that distorts our perspectives by filching half the evidence...
Fechtor teaches three mime classes a week--one at the Loeb, one at North House, and one at Wellesley. He hopes mime won't become a popular fad, taught by people who don't really know anything about it. "I'm a purist in the idea if not in the way I perform," he says. He teaches an adulterated version of mime because "I don't think I've worked long enough on pure mime to be capable of teaching pure mime...
...well as his apparent disconnection from the Yaquis "I believe that basically the work has a very high percentage of imagination " says Jesus Ochoa, head of the department of ethnography at Mexico s National Museum of Anthropology. Snaps Dr. Francis Hsu of Northwestern University: "Castaneda is a new fad. 1 enjoyed the books in the same way that I enjoy Gulliver's Travels." But Castaneda's senior colleagues at U.C.L.A who gave their former student a Ph.D. or Ixtlan emphatically disagree: Castaneda, as one professor put it, is "a native genius " for whom the usual red tape and bureaucratic rigmarole...
...most enterprising of all was Columbia's Clive Davis, who in the wake of the festival signed Janis Joplin; Blood, Sweat and Tears; Santana; and Chicago. To their eventual sorrow, RCA and Capitol were still viewing such affairs?indeed, all of rock?as something of a passing fad...