Word: fad
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Temptation. Abuses also seem inevitable as some unscrupulous merchants seek to capitalize on the fad. Allen Grant, West Coast editor of the late J.I. Rodale's Organic Gardening and Farming, believes that anywhere from 50% to 70% of the food labeled organic is, in fact, no different from that being sold on supermarket shelves. Even if that estimate is too high, most experts agree that more "organic" food is being sold today than actually grown. "The temptation is obvious," says Mrs. Crissy Rose, a research analyst at California's department of consumer affairs. "The market is there...
...rate, Transcendental Meditation is back in the news. No longer dismissable as a fad, meditation is stimulating interest from many segments of society. Research results in such areas as education and health are optimistic, although inconclusive. The stigma attached to meditation is dissolving, as more and more people look into it. Once attributed to hippies or monks. Maharishi's technique seems to have become an important regenerative factor in the lives of many people, whether they are astronauts, college students, or executives in plastics companies
...things are more fashionable among the fad-conscious today than the dietary approach to health. The Food and Drug Administration has found that one out of every five Americans believes that illness can be avoided if only they gulp enough vitamins and mineral supplements or give up processed breakfast foods for cereals made from organically grown nuts and wheat grains. Americans spend $320 million a year on vitamin pills alone, additional millions on so-called "organic" or "health" foods. Last week crowds of the faithful and their suppliers gathered at New York's Madison Square Garden for a nutritional...
Shostakovich also indulges in the voguish fad of musical collage in which a new work is created partly by grafting together chunks of other composers' music. The first movement had barely begun last week when, to the chuckles of the audience, out trumpeted the clarion call from Rossini's William Tell Overture (the Lone Ranger's theme in bygone days). In the lugubrious second movement came some wintry wood wind chords right out of Debussy's Jeux...
...Chicagoan saw -and what more and more drivers and pedestrians across the U.S. are encountering-is a VW equipped with a fiberglass hood that bears a startling resemblance to the elegant Rolls-Royce front. It is the latest-and most eye-catching -manifestation of the doll-up-the-Bug fad that has produced a dizzying variety of conversions over the years since the Beetles first appeared...