Word: fad
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Jumping Through Hoops. The year 1970 was also notable because, more than ever before, the talk about consumer protection turned into action. Many businessmen had long scoffed at consumerism: Campbell Soup President W.B. Murphy once called the movement "a fad, of the same order as the hula hoop." Through gutsy persistence-and with help from the ecological activists-consumer protectors have forced Government and business to change. This year businessmen had to jump through the hoops of federal regulations, frequently issued by agencies long considered too impotent...
...realize that drugs aren't real. They thought it was a shortcut to the spiritual. But the 18-and 19-year-olds are turning back. They put themselves into preparing food now." Even some of those who have remained on drugs have been influenced by the organic-food fad. They make it a point to use only those drugs that grow naturally -like marijuana, mescaline or peyote -and avoid LSD, amphetamines and other manufactured products...
...fad set up a backlash among serious critics: Were her paintings any more than a game with the retina? Indeed, they were; and the proof is a full-scale retrospective, opening this week at the Kunstverein in Hannover, Germany...
Youth's Disaffection. The dangers are real. But the human potentials movement cannot be dismissed as a passing fad. "There is increasing concern for the humanization of organizations," says Dr. Vladimir Dupre, executive director of N.T.L., "an increasing desire by people to feel more connected with each other, to act on their own environment rather than feeling acted upon...
...February, reports that grosses jumped from $26,000 in March to a healthy $150,000 in July. She expects total 1970 sales of more than $5,000,000, not bad for items that retail for $6 to $12-and in some versions are much less than that. The fad obviously has a way to go. No one has yet produced a model emblazoned with a teabag-obviously the most appropriate T shirt of them...