Word: fad
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Shankar should know. After the Beatles introduced the resonant sound of the stringed sitar to rock in Norwegian Wood (1965) and their imitators began twanging along, Shankar suddenly found himself the hero of the pop, hippie and fashion worlds. Then, just as suddenly, the fad passed. The teeny-boppers returned to their Bee Gees, and the hippies began playing Erik Satie at their acid parties. Though dismayed by the abruptness of it all, Shankar realized that it was probably just as well. With good reason. Horror of horrors, he confided, "they took me for a pop musician...
Dreamed up by L. Ron Hubbard, a onetime science-fiction writer, Scientology originally surfaced as "Dianetics," a pseudopsychological fad that flourished briefly in America in the early 1950s. Dianetics purported to be a quick way to mental health that could clear the mind of "engrams," the mental quirks that, Hubbard alleged, were the cause of all psychic problems...
...issue fad has also spread heavily to franchising chains and medical-service firms including convalescent homes. The stock of year-old Minnie Pearl's Chicken System Inc., a Nashville-based franchiser of fried-chicken outlets, has jumped from $20 to $44.50 since it was issued May 1. American Medicorp Inc., formed in January to buy and run hospitals (it now owns three), last month brought out a 345,000-share issue at $20; last week it was selling at $43.50. Superior Surgical Manufacturing Co., a textile firm that makes white garments for both doctors and bakers, has climbed from...
...scene, and the show at the Frumkin Gallery reflects his conclusions. Wiley finds himself impressed with "how important art is here, how it fits into New York culture." At the same time, he is irked by its high seriousness and the pretentious critical debates that rage about each new fad. "I'm both for and against the New York art scene," says Wiley. "The thing is to deal with the purities and the impurities as you find them...
Wall Posters. Randell makes money through a network of 581 part-time campus representatives, who earn up to $4,000 a year distributing samples, doing market research and peddling fad items. Last year, for example, they sold 55,000 paper dresses in 27 days for Mars Manufacturing Co., topped that by selling 100,000 personality and psychedelic wall posters (at $1 each). At a higher level, the company sold 105,000 youth air-fare identification cards for American Airlines-and kept $2 of the $3 price of each card for its effort. To help manufacturers boost sales of everyday products...