Word: fad
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Placards proclaiming such slogans as "Che Is Alive" dot anti-Viet Nam and other student protest demonstrations, and portraits of Che have been carried in practically every student riot in Europe this spring. Guevara-style beards have become a fad around Milan, and students in Florence have adopted Che's dark blue Basque beret as a trademark. Handkerchiefs, sweatshirts and blouses decorated with his shaggy countenance are popular in half a dozen countries. French schoolgirls hang his photo in their boudoirs alongside those of movie idols, and students at the London School of Economics now greet each other with...
...familiar acquaintance, or even a friend, few can cozy up to Hans Werner Henze's heroes and heroines. In The Young Lord, the hero turns out to be an extremely well-trained monkey, and the moral of the tale seems to be that the modern world is so fad-conscious that people will imitate practically anyone with a social passport, even if he is an ape in disguise. It might sound like comedy, but the work is filled with bitter misery. Henze has said: "This music fashions, out of itself, its own new dwellings from which it will emerge...
From yesterday's fad, the cult of physical fitness has developed into a national middle-aged obsession. Its manifestations are everywhere. Through numberless public parks, in every sort of weather, straggle the beflanneled registrants of Run for Your Life programs, jogging up to five miles a day, sometimes at the very respectable rate of seven minutes per mile. In thousands of gyms, yoga and dance studios, reducing emporiums and downtown athletic clubs, an uncomputed and possibly unprecedented tonnage of soft and mature flesh jiggles, bends, hops, kicks, creaks and groans. Washington's Governor Dan Evans organized...
Since then, pop art has faded as a fad, but the two artists are far from dead; instead, each has emerged with a distinctive style, a commanding personality and a loyal following...
...Simmons and Publisher Leonard Mogel have provided 50% of the financing; seven of their Wall Street friends have put up the other half. If Cheetah does not make it, however, Simmons has a more conventional iron in the fire. This month he brings out a magazine devoted to a fad that will doubtless never die: Weight-Watchers...