Word: fad
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...Fifth Avenue shop remained well ahead of other retailers, increasing earnings 20% over last year. George Wasserberger, 38, one of four U.S. entrepreneurs who took over 122-year-old Mark Cross in 1962, attributes its success to uncompromising quality. "We have never sacrificed lasting fashion for fad," he says. His philosophy is expressed in a recent Mark Cross ad: "It's a throwaway society, man. Break it. Chuck it. Replace it. Do you believe that? Mark Cross...
...Kennedy likes to think of himself as Ray the Shark, Senior Editor Edward Hughes has at times been referred to as Ed the Eagle. A licensed pilot, he is a dedicated weekend flyer. It was Hughes who inspired and helped report our recent story [July 7] on the fad of crossing the Atlantic in small aircraft. Flying as copilot with a professional who was ferrying a twin-engined Piper Aztec from Boston to Geneva, Hughes crossed in three days of which twenty hours were actual flying time. There were stops for fueling in Gander, a haircut in Reykjavik, and golf...
Only last year, many sociologists and psychiatrists dismissed the hippie hegira with a verbal flick of the wrist. The use of mind-changing drugs such as LSD, said National Institute of Mental Health Director Stanley Yolles in 1966, was a fad, "like goldfish swallowing." City officials blandly waited for the hippies to go away; indeed, a year ago they had established scarcely half a dozen inchoate colonies...
...hybrid electric sitar and an electric bazouki, both designed for the Dan-electro Corp. by Guitarist Vincent Bell and clearly aimed at capitalizing on the Indian music fad that is sweeping across the U.S. pop scene. Bell's sitar is really an ordinary six-string guitar with a special bridge and a set of twelve sympathetically vibrating strings to reproduce the sitar's characteristic "buzzy" sound and echoing overtones; the instrument can also be fingered and chorded just like a guitar...
During his heyday, art experts generally dismissed Erté's chaste variety of Beardsleyish Orientalism as an evanescent fad, like mah-jongg or the Charleston. Almost alone, French Critic Maurice Feuillet in 1929 hailed him as "a harbinger of the art of tomorrow, a prince of fantasy, a magician of conception." Feuillet may have been close to the truth. Last month, when Manhattan's Grosvenor Gallery put on display 179 early gouache and metallic-paint designs by Erté, the entire collection was snapped up by the Metropolitan Museum of Art. The gallery has since been selling Erte...