Word: fad
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...Murphy, president of the Campbell Soup Company and chairman of the Business Council, was quoted in the New York times of May 14 as saying, in regard to the current interest in auto safety, "It's all of the same order as the hula hoop--a fad. Six months from now, we'll probably be on another kick." Your editorial of May 13 on highway safety reflects a similar vein of though. In addition, you have chosen to label Ralph Nader, one of the protagonists, as "flamboyant" and suggest that the American public will soon tire of his effort...
...strong as to make the concept of the "death of God" not only blasphemous but laughable. I have found, too, that the citizens of Hollywood are as strong in their devotion as are their priests and ministers and rabbis. This God-is-dead premise seems to me merely a fad; religion will live through...
...number of children one has," declares Hauser, "has become the subject of fad and fashion. This is the same kind of pattern that enters into other kinds of consumer habits. The third and fourth child were a form of status during the post-World War II baby boom. Now fashion is swinging women to the view that it is desirable to have fewer children." Mass communications media, Anthropologist Margaret Mead points out, have made birth control "more socially and ethically acceptable," and it is no longer fashionable for the educated to have large families...
...year for surfing." Those who do know don't mind. "We just don't have the feeling about this Nazi thing that our parents do," explains Los Angeles Teen-Ager Rick Higgins. In fact, what parental disapproval there is seems only to fuel the fad. Admits Palmdale's Paul O'Hara, 15: "It really upsets your parents. That's why everyone buys them...
...whose motorcycle brigades also like to sport Nazi swastikas (TIME, Jan. 21). Then it spread to surfers, who began exchanging their St. Christopher medals for Iron Cross pendants (now sold as his-and-her pairs, charm bracelets and even earrings). Soon landlocked emulators across the U.S. took up the fad. Explains Chicago's Walter Wagner, 17: "I'd like to be a surfer, but you can't do much on Lake Michigan. If you can't surf and you can't have a board, at least you can have something...